full transcript
From the Ted Talk by John Marshall: 3 strategies for effectively talking about climate change
Unscramble the Blue Letters
My job is to etuacde people about climate change. So I look at the concepts, the messages, the images and the terms, and I test them with millions of people. I'd like to tell you what I'm learning. For so many people, climate change seems abstract, distant, too big to imagine. The words we often use to describe it — enosismis, CO2, methane, net zero, anoteorpnhigc — are, simply put, cinfounsg. Not that many people wake up in the mrionng and say, "It's a great day for some decarbonisation." These words become obstacles rather than gateways to udadninsetrng, let alone caring.
Open Cloze
My job is to _______ people about climate change. So I look at the concepts, the messages, the images and the terms, and I test them with millions of people. I'd like to tell you what I'm learning. For so many people, climate change seems abstract, distant, too big to imagine. The words we often use to describe it — _________, CO2, methane, net zero, _____________ — are, simply put, _________. Not that many people wake up in the _______ and say, "It's a great day for some decarbonisation." These words become obstacles rather than gateways to _____________, let alone caring.
Solution
- morning
- confusing
- anthropogenic
- emissions
- educate
- understanding
Original Text
My job is to educate people about climate change. So I look at the concepts, the messages, the images and the terms, and I test them with millions of people. I'd like to tell you what I'm learning. For so many people, climate change seems abstract, distant, too big to imagine. The words we often use to describe it — emissions, CO2, methane, net zero, anthropogenic — are, simply put, confusing. Not that many people wake up in the morning and say, "It's a great day for some decarbonisation." These words become obstacles rather than gateways to understanding, let alone caring.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
climate change |
11 |
climate communications |
2 |
ozone hole |
2 |
global warming |
2 |
Important Words
- abstract
- anthropogenic
- big
- caring
- change
- climate
- concepts
- confusing
- day
- decarbonisation
- describe
- distant
- educate
- emissions
- gateways
- great
- images
- imagine
- job
- learning
- messages
- methane
- millions
- morning
- net
- obstacles
- people
- put
- simply
- terms
- test
- understanding
- wake
- words